An Complete Guide: Build TikTok Marketing Strategy

The abundance of features available on the TikTok platform can be overwhelming. Fortunately, we’ve put together this comprehensive guide to help you develop a successful TikTok advertising campaign.

If you want to know the best practises and specifics for creating a successful TikTok Business account, read on!

Explain TikTok

The video-sharing platform TikTok was launched in 2018, and its popularity among marketers has skyrocketed since then.

The social media platform has been very successful, with 3 billion downloads and 1 billion monthly active users.

What kind of content do people share on TikTok?

TikTok primarily features short videos.

These videos can be as short as 15 seconds or as long as three minutes, and they’re also working on longer features of 5 and 10 minutes.

With TikTok, you can reach a wider audience by customising your videos with a wide variety of effects, including branded ones and those based on well-known music.
Similar to Instagram and Facebook marketing, the developers of TikTok have included a “story” and “live video” function.

Followers of content creators on TikTok can interact with them through likes, comments, and shares.

In the “For You” section, users can watch a revolving selection of videos tailored specifically to their preferences.

How TikTok Can Help Your Company Expand

To what end, then, can you leverage TikTok for your company’s expansion? It’s no longer optional for businesses to incorporate Tiktok into their social media strategies.

As an example, if you want to attract customers who are interested in what your company has to offer, you can do so by publishing organic content related to your industry.

There are a number of ways to use the TikTok platform to expand your business, such as keeping up with the latest trends, broadcasting live, or buying advertising.

If you own a business, you can take advantage of TikTok’s TikTok for business account features by reading on.

OK, so let’s get going!

Registering Yourself

Creating an account is the first step in developing a successful marketing strategy for the video sharing platform TikTok. You can accomplish this by doing the following:

  • To use TickTick, get the app or visit
  • To join, just click the join button and fill out the form.
  • Pick a handle that reflects your company’s character (preferably your exact business name.)

Maintain a uniform set of usernames across all of your social media accounts.

After you’ve signed up, a blank welcome page will load.
To change your profile to a business profile, go to your account settings by clicking the ellipses in the top right corner.

The following step requires you to define your company’s focus. Choose the one that best reflects your company’s values; they can range from the creative to the academic.
Your profile is ready for customization once you have finished answering the remaining mandatory questions.
You should fill out your profile with a brief introduction, a photo, and a link to your company’s website. Instagram and YouTube accounts can be connected as well.

Guidelines for Making a Video Go Viral

Let’s quickly go over five TikTok video concepts that can boost your brand’s visibility and sales.

Video of Packing Your Order

TikTok’s younger users love packing and delivering videos. Small business owners frequently post videos like this, and they frequently gain widespread attention.

Simply document the process of packing customer orders. This is a great chance to showcase your online shop and all your hard work.

Share Feedback From Your Clients

One effective method of demonstrating gratitude to customers is to repost user-generated content.

It will also have a major impact on your business’s bottom line. TikTok users are more likely to interact with a brand if they see user-generated reviews of that brand in their feed.

The customer’s genuine, forthright review is to thank for this success.

Host a Competition

A lot of companies regularly host contests where customers can win free or deeply discounted items.

The first step is to settle on some metrics by which the competition will be judged. These actions can be as simple as clicking the “like” button on a video or as involved as creating a promotional video for your company.

When you’ve chosen the winner of the contest, you can give them a coupon for a free or heavily discounted item.

Encourage Employee Recognition

Employee spotlights are a great way to express gratitude to your staff.

Choose a different staff member to feature every week or month.

Employee highlights can be executed in a variety of ways. It could be done by giving the employee temporary control of the account.

TikTok users will perceive this as a sign of your company’s gratitude towards its workforce.

Affiliate With Opinion Leaders

Marketers can always count on influencer marketing to bring in new customers.

Popular creators on TikTok would jump at the chance to work with your brand through influencer marketing.

Customers’ propensity to interact with your brand and buy products or services will increase if their favourite influencers are part of your marketing team.

You shouldn’t ignore the opportunities presented by TikTok because of its current popularity.

If you follow this comprehensive guide, you’ll be able to make videos for your business that go viral on TikTok.