TikTok, with its emphasis on short, vertical films, has been around for a while and has had a profound effect on the distribution of video online.
Hundreds of firms have used this one-of-a-kind venue to reach new customers in innovative ways.
Yet, making a name for yourself on TikTok requires more than just posting some videos there. Many factors contribute to the increased difficulty, including the platform’s emphasis on authenticity and community, users’ intolerance of commercial content, and the sheer volume of content, producers, and companies competing for attention.
To what end may TikTok benefit brands?
Product Recognition
Using TikTok, you can potentially reach a massive audience quickly. It’s one of the best places to generate social capital, connect with people, and be at the forefront of people’s minds as a brand or business. New businesses become Internet sensations every month thanks to a combination of factors, including word-of-mouth promotion, endorsements from influential online figures, and the potential virality of the material your brand publishes on its own. This is accomplished with minimal financial outlay on the part of the user.
Considerations for Brand Presentation and Identity
Most companies struggle to establish genuine, personable relationships with their target audiences.
TikTok gives businesses a platform to create a personable and genuine brand identity that appeals to the platform’s users. TikTok is a joyful, humorous, and entertaining social media platform where marketers can reach a whole new audience with interesting content while also enhancing their existing reputation.
Advertisement Formats Adapted to Their Original Audiences
While it’s true that the majority of TikTok users are between the ages of 13 and 24, the platform has rapidly expanded its user base to include people of all ages. In 2023, 61% of viewers were aged 25 and up, and the site continues to draw users from a wide range of demographics.
Features That Should Be Included of Your TikTok Videos
TikTok was created around the concept of trending sounds. While you browse your For You page on TikTok, you may encounter the same music, edit, or filter/effect being utilised by multiple individuals at once. To explain, the TikTok algorithm favours and promotes accounts that take part in trending activities. To increase the number of people who see your videos, try using a currently popular technique or topic.
Community
A brand community can be started or expanded through your TikTok page. Beginning conversations with your followers in the comments section, developing unique hashtags, and even beginning your own trends are all excellent methods for doing so. The video reply tool is TikTok’s most community-oriented function since it lets you publish videos in response to comments, giving your audience a voice in the evolution of your work.
Storytelling
In the history of marketing, there has never been a more ideal platform than TikTok on which to convey the story of a certain brand. In conclusion, “storytime” videos do exceptionally well on TikTok. Several artists have become successful primarily due to their storytelling abilities. What if my brand’s story isn’t particularly interesting? Fortunately, you can easily weave narratives into your content, and you can use short-form video to give your audience a glimpse into your company’s backstory and culture.
Making Quality Videos for TikTok
Currently, there are more than a billion people using TikTok every day. It’s crucial that the material you publish fits the company’s ideals. In addition to being informative, your videos should be fun to watch. When creating content for TikTok, bear in mind that it is an entertainment platform, not a social media app like Instagram.
Here is a rundown of what makes for excellent material:
Duration: There should be a 20-45 second gap between each clip. While films can be up to three minutes long on TikTok, the most popular videos on the network are typically about six seconds long. If you want more people to read your information, keep it brief and sweet.
Sound recordings or contemporary music: TikTok’s success can be attributed, in part, to the fact that it provides users with tools for adding catchy background music and other sound effects to their videos.
Hooks The average user of TikTok will give a video only 1.5 seconds before deciding whether to stay watching or move on. With a catchy intro like “I found the secret to the perfect night’s sleep,” you can improve your video’s views significantly.
Helpful graphics and transitional scenes: Repeating the same shot over and over in a video will get old fast. Cutaways, visual aids, and voice overs are just a few examples of editing techniques that can improve your material and keep viewers engaged.
Lighting: Many up-and-coming artists fail to fully grasp the significance of proper lighting until it’s far too late. Bright, well-lit videos do better on TikTok. If you want the people and objects in your movie to look their best, you need to invest in good lighting.
Audio:It is nearly as crucial to make sure your audience can hear your material as it is for them to see it. Users are more likely to move on from a video if they can’t hear what’s being said.
Captions. Including captions of some sort in your videos is now practically expected everywhere online. In this way, more people will be able to access your material. Your material will still be enjoyable to users whether or not they have sound turned on.
Interstitial Titles. I can’t stress how crucial it is that your videos start off strong. The initial few seconds of your video are crucial if you want the user to remain watching. In-video titles provide context for the viewer and can keep them engaged for longer.