Whether you’re currently using social media and want to find more effective methods to engage with your audience, or you’re just getting started and want to make the most of your efforts, we can help. The number one guideline of hotel marketing is to interact with your target demographic and develop a rapport with them. Guests and the hotel may have an interactive experience thanks to your social media marketing strategy. A common misperception among hotel owners is that social media is nothing more than a place to brag about how wonderful their establishment is and show off their facilities. But there’s a lot more to social media than merely talking about your hotel. It’s all about making your guests’ stays worthwhile and starting dialogues with them while they’re there.
Given that the hotel business is predicated on hospitality, customer service, and experience, it is clear that social media can no longer be an afterthought for hotels. Getting users to interact with a hotel’s social media platforms is a common marketing difficulty. Comments, likes, mails, and retweets are all examples of engagement. Since different social media platforms encourage different types of user engagement, tailoring your strategy to each platform is essential. If you want to avoid poor engagement and redundant material, avoid posting the same stuff on all of your social media accounts. Instead, you should employ these three methods to increase participation from the audience and strengthen your connection with the host.
Take Notice of the People Around You
Listening to your target demographic and learning what it is they require from you in terms of their trip plans is a prerequisite before starting to publish on your hotel’s social media platforms. Find out what makes your guests happy by reading their reviews on sites like Yelp, TripAdvisor, and online travel agencies. Then use that knowledge to develop content that will appeal to your target demographic. Having a comment card or survey ready for guests to fill out before they check out is another fantastic method to obtain their input. The more information you can get from guests, the better your hotel can serve them, and the more “content ideas” you’ll have for your social media profiles. Write an article that highlights both the hotel’s fitness centre and indoor sauna, for instance, if visitors have commented well on both.
This post is wonderful because it not only discusses two of the hotel’s amenities—the gym and the sauna—but also gives potential guests a mental picture of what it would be like to use both of them during their stay. As you can see, listening is crucial if you want to provide travellers with the service they expect from you.
Serve as a Useful Tool for Tourists
By acting as a digital concierge and solving the user’s problems, you may increase interaction with them on your social media networks. Whether you’re sharing content on Twitter, Facebook, or Instagram, make sure it’s helpful to the reader. Twitter is a great platform to use while providing customer service, since it allows you to respond promptly to questions and concerns from guests. A visitor who tweets about WiFi issues in their accommodation, for instance, can be responded to through direct message on Twitter, where the person will find the hotel’s WiFi credentials. Facebook is another great resource for guests who want to know what kinds of activities, shows, and sporting events are happening around the hotel. Transform your hotel’s Facebook page into a second digital concierge channel by posting suggestions for local attractions, restaurants, and other must-know information for guests.
Boost the prevalence of user-created content.
User-generated content is one of the best methods to get people talking about your hotel online. material such as guest articles, images, and reviews is all examples of user-generated material about your property. Marketing to other users in a less salesy method is possible by encouraging your guests to generate their own content to post on social media. Guests are more likely to believe what other guests say about the hotel than what the hotel itself says. It’s important to keep an eye out for user-generated content (UGC), such as selfies posted by visitors on their personal social media channels or photos of guests enjoying the location in which your hotel is located. Keep an eye on visitors’ social media activity and repost any user-generated content (UGC) they share about your hotel. You may also encourage them to tag the hotel in their posts across social media platforms to help spread the word about your establishment.
This is a great example of user-generated content (UGC) being used by a hotel for marketing and promotion. If you want to succeed as a hotelier, you need to communicate with your visitors and share their stories on your channel. Your hotel’s most powerful advocates are its visitors; as such, you should pay close attention to and capitalise on user-generated content (UGC).