Instagram Reels vs TikTok: Which Is Better?

Do you currently use videos to promote your offerings?

Video content is so important that it accounts for more than 80 percent of all mobile data usage. Because of this, a staggering 86% of businesses now employ video marketing.

Due to the high level of rivalry in the video marketing industry, new online video hosting sites seem to pop up every day. This highlights the significance of using an appropriate video marketing platform. Contrary to popular belief, video recordings cannot be copied and distributed at will.

Popular sites like Instagram and TikTok are great places to promote your videos. Since both platforms focus on short videos, it’s important to understand how Instagram Reels differs from TikTok.

Here, we’ll contrast the two so you may pick the one that works best with your marketing approach. Find out which medium is ideal for advertising by reading on. Instagram Highlights vs TikTok!

Just what is this thing called “TikTok?”

ByteDance, a Chinese firm, owns the short-video-sharing website TikTok, where users may make and share funny films.

It’s one of the newest video-sharing applications, and its popularity is rising rapidly, particularly in the United States. Despite the abundance of video-sharing sites, it has the potential to explode in popularity, first among young people and subsequently among corporations. Video marketing on TikTok, currently one of the most popular platforms available, may do wonders for a company’s online visibility.

Instagram Reels: What Is It?

Reels is one of Instagram’s newest features and focuses on video sharing. Since Instagram already offers a number of excellent tools for sharing longer videos—including IGTV, Stories, Live, and the Feed—the emphasis here is on shorter clips.
It’s common knowledge that Reels was made in an effort to undercut the success of TikTok. This has sparked intense rivalry among platforms offering humorous video content.

The winner of this contest will be determined.

Comparing TikTok to Instagram, in numbers
Let’s get acquainted with the global success of these two platforms by first looking at some key statistics.

Since Reels is an integral part of Instagram, we’ve included a summary of key metrics for both platforms below.

Marketing your company using TikTok videos

How to Promote Your Company using TikTok Videos?

TikTok numbers

More than 650 million people across the world use TikTok on a monthly basis.
More than two billion mobile devices have the TikTok app installed.
TikTok has over 60 percent of its users between the ages of 16 and 24.
TikTok users spend about 52 minutes every day on the app.
TikTok is available in 75 languages, making it available to individuals in 155 countries.

Data from Instagram

The average time spent each day by Instagram users is 53 minutes.
Instagram users may communicate in one of 36 different languages.
In the United States, 71% of all firms use Instagram for business.

Distinctive Features of IG Reels and TikTok

Now that you know how many people use each platform, you can compare and contrast their core features.

Video file sizes and durations

TikTok and IG Reels have a recording time limit of 60 seconds and 30 seconds, respectively. Currently, on Tiktok, your Reels will play for twice as long as they do on Instagram.

TikTok videos were originally limited to 15 seconds in length, however that time limit has now been increased to 60 seconds. The good news is that the corporation will soon increase the time restriction to three minutes.

Tools for editing

Many users prefer not to upload their films without applying some sort of filter, therefore editing features are crucial for any video-sharing service.

You could be forgiven for thinking that the numerous editing tools and filters available on different platforms are essentially interchangeable. If you dig deeper, however, you’ll see that TikTok’s filters are far superior to those of Reels.

One of the most important parts of social media marketing is analysing your results and determining your return on investment. Therefore, it is crucial to select a platform that provides powerful analytics tools.

You can use all of TikTok’s analytics tools if you upgrade to a Pro Account. The built-in functionality for analysing both demographics and content is excellent.


Instagram has not traditionally offered paid marketing tools on Reels for business accounts, but this appears to be changing.

In the past, it was necessary to create content and use that material to market your goods and services. In this case, influencer marketing also proved to be quite helpful.

TikTok, on the other hand, has several sponsored features that make it a far more effective marketing platform than Reels.
Which path should you choose for your company’s image?

At the end of the day, it’s up to you to decide which platform will best help your company raise its profile and, ultimately, its revenue.

When comparing TikTok with Reels, it’s clear that the former is the superior platform for startups and new brands. When compared to TikTok, Instagram obviously still has more going for it.

The problem is, you have to make the most of social media. To get the most out of each, it’s best to actively participate. In this method, you may effectively target several specific demographics.

A successful social media strategy needs to be anticipatory. Having access to both will let you to adapt to any future shifts in user preference for either TikTok or Reels.


TikTok and Reels, on the whole, are both engaging and appealing options for sharing videos online. However, as of right now, TikTok is the superior advertising and marketing platform. Although IG Reels is not popular with businesses at the moment, its popularity is on the rise, and it may soon surpass its competitor, just as Instagram Stories did when it launched.