One of the most innovative areas of advertising is social media. All modern marketers, from growth hackers to seasoned web designers, need to understand how to leverage “likes” and “shares” for maximum impact.
Social media allows you to communicate with people of any age, gender, or professional background.
Nevertheless, you’ll need more than simply an Instagram account to promote your brand. Although there is a lot to choose from in the social media realm, consumers’ preferences and allegiances tend to shift regularly. Just like in real life, you have to stand out from the crowd of the millions of daily posts that include photographs and videos.
In contrast to the success you would have expected from a well-thought-out and well crafted post, you can receive few, if any, reactions from your followers after sharing a seemingly random photograph. If you’re thinking along the lines of a mystery where the only way to solve it is to consult a crystal ball that can reveal your followers’ tastes, you’re not alone. If you feel like your understanding of witchcraft is lacking, you may always try your hand at psychology.
For fear of lacking in-demand expertise, many people forego making use of this potent tool. But, the secret to effective marketing is establishing an emotional connection with your target audience, and this can be done with just rudimentary understanding of human psychology.
To guarantee that your business will attract followers and engage consumers, we’re going to present you the fundamentals of the most popular sharing platform.
As compared to words, a picture speaks volumes
This idiom has surely been said by everyone at least once, but does anyone know its origin? You may have wondered why Instagram has become so popular. It’s common knowledge that the human brain processes visual information far faster and more effectively than text. You still create mental images whenever you read text, right?
Each of us carries about a mental “visual dictionary” made up of terms we already know. Hence, every time we read, our brains do a kind of translation.
This is not some abstract concept. Consider why it is that movie adaptations of our favourite books so often leave us feeling let down: the filmmakers just couldn’t get the characters and settings right.
As marketing is really a kind of storytelling, it’s important that the plot advance quickly in order to maintain the audience’s interest; it’s also been scientifically shown that the human brain absorbs pictures 60,000 times quicker than words. And what better location to employ such a potent psychological aspect than the same platform designed for doing the sharing of visual content?
Several strategies exist for taking use of this fact. A social media contest is a straightforward method. Encourage your audience to contribute their own visuals by holding a contest and showcasing the finest submissions.
As a pleasant byproduct, you get a lot of attention and enthusiasm from the public by doing this.
There is already an audience interested in finding out who triumphs.
Apprehensions of dissatisfaction
Instagram encourages users to highlight their unique personalities and perspectives. Nonetheless, it is nevertheless ingrained in our tendency to want to conform to the practises of others around us.
To adapt one’s conduct to that of the majority is known as “conformity” in the field of psychology. As a result, we are extremely open to persuasion from the outside world.
Marketers are also more familiar with the idea of social proof. When people observe others engaging in a behaviour, they are more inclined to adopt it themselves.
Instagram marketing with the help of influencers is a simple way to capitalise on this trend. Authoritative figures will always lend more credibility to an endeavour, and your brand is no exception. Every other devotee would want to own it as well.
Compile a list of possible influencers, and then examine the engagement with their posts by counting the number of shares, likes, and comments. Go out to people that have the greatest interaction with their followers on social media and offer them something in return.
Make sure they know how they’ll benefit from working together, and you may find yourself with some new contacts that may help you increase your company’s visibility and participation.
To which I am truly devoted
You want your followers to feel like they’re part of a family, and that’s exactly what you’ll do by encouraging connection on social media. In addition to becoming a habit, checking out the feeds helps them feel like they belong someplace.
Keep them from feeling disregarded if you want to turn this trend to your benefit. Like their images and comment on their posts, even if you don’t feel like it. Setting up regular time each day or week is ideal for doing this.
You still can’t sound robotic, though; keep your normal cadence. The brand itself doesn’t matter as much as the persona that represents it. Thus, you should add some humanity to your brand.
Your brand’s character may be developed in a number of ways:
Actual humans, as opposed to inanimate objects, in photographs
Putting a face to your company and its employees.
Using actual client accounts in your narrative.
To learn anything, you first need to do it over and over again
All of these psychological concepts, as you can see, are basic and, in some cases, almost self-evident. Yet, you shouldn’t anticipate a knee-jerk response from your readers.
Consider the most elementary premise, the Propinquity Effect: it seems to reason that the more time spent together, the greater the likelihood of developing a close bond. One of the most crucial tactics is maintaining a regular posting schedule, since this will assist customers “learn” to appreciate your stuff.
Thus, grab a calendar, plan out the timetable, and implement the strategies and methods of marketing psychology.