Who knew that in just a few short years, a platform like TikTok could get entire generations moving to the same tune? You could be jamming to a song like Stay by The Kid Laroi and Justin Bieber one second and hearing it everywhere the next.
TikTok is easy to use because there are many social media management tools available. If you want to become famous quickly on TikTok, all you have to do is follow a few simple rules.
Have you heard that this China-born video platform also has a Chinese language version?
Douyin, a short-form video app, first appeared in 2016 and quickly became popular in China. The international version of Douyin, called TikTok, debuted a year later in 2017. The social media industry was completely overrun by this app.
TikTok will have more than 1 billion daily active users by the end of 2021, making it the most popular social media app for short-form videos. As a central platform and essential app for the millennial and Gen Z generations, let’s take a look at how you can make the most of TikTok by adhering to some carefully crafted best practises.
When compared to its competitors, why is TikTok so successful?
At first, it was believed that only young people would enjoy using TikTok. The primary focus of this app was on making short videos of yourself dancing to popular songs, dropping your shades to the beat, and other similar antics. However, over time, TikTok expanded into something much more powerful.
TikTok was able to accomplish everything its competitors had done and more in a shorter amount of time. Social media platforms that feature videos, such as Instagram and Facebook, have seen significant growth, as have Instagram and Snapchat, where videos with shorter shelf lives, such as Stories and Snaps. In response, TikTok introduced a condensed format, popular music, filters, transitions, and a plethora of glitzy effects.
Since TikTok content was being consumed by the vast majority of social media users, businesses and brands eventually got on board.
As a result, businesses of all sizes can use TikTok as a platform from which to continuously develop a fertile creative environment. By adopting TikTok’s best practises, brands can reach millions of users and engage them with their content.
TikTok for business, which was developed and released in June 2020, represented a revolutionary step forward in leveraging and marketing for businesses.
TikTok is leading the pack, with an ever-increasing number of downloads thanks to its ability to be both innovative and entertaining, while also reflecting youth culture and social media preferences. Everyone doesn’t have a shot at success, but with the right marketing strategies, anyone can become a trending topic.
What Are the Most Effective Methods for Using TikTok?
Just what does the term “Best Practices” refer to?
The best things to do on TikTok are the things that will set you and your videos apart from the rest. Find your place among the millions of users and build trust in your profile.
Sounds endearing, but where can I find the insider tips and marketing secrets?
TikTok is helpful for businesses of any size, and even allows for the development of e-commerce campaigns! The first order of business is perfecting the TikTok algorithm.
I have compiled a list of the best TikTok practises and tips for you, broken down into easy-to-understand categories.
Tips for Successful Marketing on TikTok
1.Win with Genuine Conversations
Don’t tell me you heard of Khaby Lame before the middle of the year 2020.
In 2022, however, he is recognised not only for his signature hand motion but as the TikTok user with the most followers.
First and foremost, if you want to succeed as a social media marketer, you need to think outside the box and make your content engaging and conversational. In order to connect with your potential audience, you should strive to create content that keeps you authentic and original.
One of the most reliable and fruitful TikTok marketing strategies is engaging with users in genuine conversation. Stories, elaborate videos with transitions, and catchy music are what really set TikTok apart. Do what you can to make your innovative brand image do the talking. Just like Khaby, whose reaction videos feature no dialogue but still manage to elicit discussion thanks to his expressive gestures. People participate in a variety of ways, including watching your videos, commenting on them, forwarding them to friends, and downloading them directly from the platform.
You should maintain a regular schedule of video uploads in order to increase interaction. Keeping up with your TikTok presence doesn’t have to cost you a dime, thanks to the plethora of free social media schedulers available online. Join existing discussions or start brand new ones to increase your impact.
By engaging in genuine conversation, you will not only be in sync with the algorithm but also increase the likelihood that your content will go viral.
2. Improved Detectability via social media’s trending hashtag competitions
TikTok is nimble in adapting to new styles and starting new movements. TikTok developed Hashtag Challenges as a fun way for marketers to reach out to a wider audience.
The use of hashtags on TikTok can increase your chances of being seen by new users, boost your account’s engagement, and even help your account go viral. The Banana Drop trend attracted 1.5 billion views thanks to hashtag challenges like the viral #bananadrop challenge, which had everyone flashing their shades as the music dropped.