If You Own A Business, You Need To Read This: 12 Tips For Making Your TikTok Video Go Viral. (2023)

The phenomenal success that TikTok has had since its 2016 debut is not news. As of now, not just is it one of the most widely used social networks, but by 2022, it is projected to have grown faster than any other social media platform. However, one question all companies ought to be asking is how to get popular on the video-sharing app TikTok.

The ability to create a video trend on TikTok is highly sought after by many companies due to the positive impact it may have on their brand and bottom line. However, what is successful on other social media platforms may be successful on TikTok.

Follow current trends

One of the best methods to learn how to go viral on TikTok, one of the most trend-driven networking sites, is to pay attention to what’s popular at the moment. The most popular dancing, music clip, format of video, or theme at the moment might serve as a springboard for new works.

The second tip is to make use of hashtags that are both popular and applicable.

To help the TikTok algorithm better classify your content, hashtags play a significant role in your rating. Knowing the proper hashtags to use is crucial if you wish to make your content popular on TikTok.

Tune in to Hot New Audios

The popularity of audio recordings on TikTok is staggering. The sheer volume of available sound and music clips is evidence of the importance of audio in producers’ videos.

Pay particular attention to the tunes, noises, and music that are featured in the videos you see on your For You page while researching what’s popular.

If you use them in your TikTok videos, you may increase the likelihood that they will become viral. This is because the platform’s algorithm will suggest your videos that include popular audios to other artists who have already interacted with the audio.

Making Your Own Sound Recordings

Eighty-eight percent of TikTok users feel that audio is “essential” to their experience on the app. TikTok’s algorithm prioritizes videos based on variables including the quality of the music and how creatively they use the platform, so making your own soundtrack can help your video get seen more often.

Update Regularly and Consistently

The number of reactions (comments, likes, shares, etc.) a video receives is one metric considered by TikTok’s algorithm. It does not take into account a user’s prior video popularity when making recommendations.

Time Your Updates Correctly

It’s not enough to just publish often; you also need to post at optimal times. If you want your TikTok video to become viral, you need to make sure as many people as possible see it, thus it makes sense to upload it when your intended viewers are most likely to be online.

Engage in Conversation With Your Audience

If you want to know how to make it big on TikTok, you need to know the value of participation and interaction. Pressing the “post” button is not enough if you want to become a TikTok sensation. Like most social media platforms, TikTok is a fantastic way to connect with others.

You shouldn’t just publish videos and expect people to watch them and connect with you. Considering that TikTok’s algorithm prioritizes content that engages its audience, responding to comments on your films is a great way to foster a feeling of community and boost the video’s potential for going viral.

Including a call to action in your videos is another great way to boost participation. Using the Stitch or Duet capabilities, you may end your videos by inviting viewers to post comments, discuss their opinions, re-upload the video, subscribe to your channel, or even create their own video response.

Respond to Threads and Comments

You should not just talk to the people who have subscribed to your channel, but also the people who have made videos about similar topics. This is a great tool for anyone attempting to build a following on TikTok, especially those just starting out.

In this case, you’re putting your money where your mouth is and performing the work you expect your fans to do for you. As part of this process, you should watch and react to other users’ TikTok videos, particularly those that are popular or might become viral.

To this end, it’s important to work with other people who are producing content.

Working with other successful TikTok creators is another effective strategy for gaining exposure and becoming viral. Each partner benefits from the alliance since it raises the profile of their content and their audience size simultaneously.

Think about if the TikTok influencers you’re considering are actually relevant to your niche before deciding to collaborate with them.

Keep Video Lengths Brief

Buyers have shown a decreasing propensity to stick around for very long. Some studies have even gone as far as to say that the average human being today has an attention span lower than that of a goldfish.

Have a Powerful Beginning

TikTok videos are often quite short, so you’ll need a compelling introduction to keep people watching. A long introduction that digresses from the video’s core subject is unnecessary.

Come across as humorous and approachable.

There is no one certain formula for creating viral content. But being humorous and approachable in your postings may certainly assist to increase those probabilities.