If you’ve been on Instagram for any length of time, you’ve probably asked aloud, “When should I post on Instagram?”
You may increase your online engagement by taking into account the time of day and the day of the week when posting on social media. This is true whether you’re using the site professionally to establish a business or simply curious as to why your personal images aren’t receiving as many likes as they used to.
When should you put up a post on Instagram?
When it comes to Instagram, there’s a lot of back-and-forth over the “best time” to post. When Instagram ditched its prior chronological algorithm, previously optimal posting times and days no longer applied uniformly.
Instagram Insights is the simplest method to find your own “best time” to post on the platform. This free analytics tool will reveal the times of day when your followers are most engaged.
Here’s where you can look up that data:
- Throw open Instagram.
- Visit your Profile.
- Audience Research News Coverage.
Below the fold, you’ll find a bar graph detailing the typical hours and days of the week that your followers are most active on Instagram. Determine the optimal posting time with the help of this data.
When should you publish on Instagram, and when shouldn’t you?
One technique to determine when to post is to look at when your followers are most active online. However, marketers also advocate sticking to specific hours and days.
A study by Later found that between 9 and 11 am Eastern Time (ET), Instagram posts perform the best. While that is an excellent time to share in general, there are peak moments throughout the day.
Here are the top posting hours on Instagram, broken down each day of the week:
- Eastern Time are prime posting times for Instagram.
- Tuesdays at 2, 4, and 9 a.m. Eastern Time are prime Instagram posting times.
- Wednesdays at 7:00, 8:00, and 11:00 PM Eastern Time are prime posting times.
- Time zones apart, Thursdays around 9 am, 12 pm, and 7 pm ET are optimal for posting.
- Fridays around 5:00 AM, 1:00 PM, and 3:00 PM ET are ideal for posting.
- Saturdays around 11 AM, 7 PM, and 8 PM Eastern Time are ideal for posting.
- Sundays at 7:00, 8:00, and 14:00 ET are prime posting times.
There are good moments to post on Instagram, but there are also instances when it’s not the best idea to do so. Most of your Instagram followers will be asleep at night, making it the worst time to post.
When should you put up an Instagram picture?
When it comes to Instagram, timing isn’t everything. As it turns out, the weekday also has a role. Instagram posts perform best on Wednesdays, but you may also share photos and videos on those social media on Thursdays, Fridays, Saturdays, and Tuesdays.
Sundays and Mondays have the lowest interaction rates, making them the worst days to post on Instagram.
When you can’t update at the best moment, what can you do?
We can’t always schedule our lives around the best times to post, as you presumably well know. Instagram posts may be scheduled in advance and published at times when they will reach the most number of users.
The Instagram mobile app does not yet support scheduling posts. Until you’re ready to publish, all you can do is add a post to your draughts. To create a draught of a post, follow these steps:
Click the “New Post” link in the middle of the page’s footer.
You may get started making a post in the same way you would usually, by adding filters, a caption, and other features.
If you change your mind, you can always return to Instagram’s main page.
Choose the option to “Save Draughts.”
A third-party app is required at the present moment if you want to plan your Instagram posts for specified days and times. There is a wide variety of applications available, but this tutorial will focus on the free app Preview. The free edition allows you to plan an infinite number of articles, while the pro and premium subscriptions include extra analytic capabilities. Preview allows you to plan and schedule posts weeks or months in ahead, so you can relax knowing that your feed is in good hands.
Follow these steps to plan an Instagram post in advance using Preview:
- Try before you buy.
- Connect your Instagram account with Preview.
- To add something, click the + sign in the upper right corner.
- Pictures and films for the press.
- Locate the media file you wish to preload.
- Find the right picture in the grid.
- Click the little speech bubble in the corner of your screen.
- Please complete the form below.
- Select “Schedule Post” and turn it on.
- Time the post to go live and then click Confirm.
How often each week should you update your Instagram profile?
There may be a lot of disagreement over how frequently you should post on Instagram, but remember that consistency is vital. The most crucial aspect of any routine is that it be adhered to consistently.
Preview observed that most influencers and businesses are only publishing once a day or once every two to three days, despite recommendations from several sources to post anywhere from once to three times a day. Posting more than four times a day increases the likelihood that Instagram may flag your account as spam.